Case Study — Health & Supplement
The brand was great at getting the first sale and had no plan for the second. Paid ads did all the work. We built the system that brought customers back — and email went from €0 to €124,000 a year.
30.46%
of revenue from email
€124K
email revenue, up from €0
95.8%
of it from automated flows
Every new customer came from paid ads. Once they bought, almost nothing brought them back — no education, no reorder reminders, nothing.
Email, the one channel that should quietly compound, was doing nothing. Attributed email revenue was flat zero. Subscription customers were never nurtured. Repeat purchases happened by luck.
For a supplement brand, that's the whole game left on the table. These are products people are meant to reorder every month.
We replaced random promo blasts with a complete retention engine — built to raise lifetime value and get the brand off its dependence on paid ads.
Before
After
Email revenue
€0
€124,252
Total revenue
€188,792
€407,983
Share
0% of revenue
30.46% of revenue
95.8%
of email revenue came from automated flows — the system earns while they sleep
Higher
subscription retention and repeat purchase rate
Steadier
monthly revenue, far less dependent on ad spend
Business performance summary
Before BinaryGen · Klaviyo
€188,792.64
Total revenue
€0.00
Attributed revenue (0.00% of total)
Business performance summary
After BinaryGen · Klaviyo
€407,982.66
Total revenue
€124,252.41
Attributed revenue (30.46% of total)
↗ 16% vs. previous period
For supplement brands, the first purchase is just the start. The growth is in keeping customers educated, subscribed, and reordering — and a good email system does that on autopilot.
Let's look at your account and show you the gap.
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